EuroCloud Europe’s first Software-as-a-Service (SaaS) and cloud services business community has appointed LEWIS PR to launch its brand across eight European markets. This includes the UK, France, Germany, Spain and the Netherlands.

PR activity will focus on promoting the pan-European network to national and European technology media. As a result, EuroCloud aims to build relationships with European authorities in order to elevate cloud computing as the future of IT in Europe.

The three-month campaign will include raising awareness of EuroCloud’s benefits and encouraging companies to join the local market communities through a mixture of traditional PR and social media tactics. The campaign, which kicked off in October, launched with the creation of a Twitter channel and Linkedin discussion group. The Twitter feed, @EurocCloud, already found over 200 followers within two weeks only, demonstrating that cloud computing is very much a current hot topic.

The campaign also involves a coordination element to ensure efforts across markets are maximised and that messaging is consistent. This will help EuroCloud to generate noise, in a timely manner, while speaking with one voice.

Pierre-José Billotte, EuroCloud founder & general coordinator, says “We had clear views of the ideal PR partner. With their year long and widely established skills and relationships across Europe, LEWIS is a natural choice to help us launch our initiative. In terms of PR support, EuroCloud needed a pan-European agency with strong experience in the Software-as-a-Service and cloud computing space. LEWIS ticks all of these boxes and is a great fit for our brand.”