Paul Charles, Chief Operating Officer at LEWIS PR, said: “Singapore is undergoing an amazing transformation. The birth of new, boutique hotels as well as exciting, fresh restaurants and resorts will help Singapore shine in 2011 as it becomes a true destination for long-stay trips by business and leisure travellers. We are delighted to have been chosen to help bring Singapore alive this year.”

Eunice Yeo, Area Director for Singapore Tourism Board, added: “Singapore has undergone a major transformation over the past eighteen months to become an inspirational destination for both tourism and lifestyle developments. LEWIS PR has been appointed to re-invigorate our media campaign.  Their in depth knowledge of Singapore, their strategy and enthusiasm was evident throughout the tender.”

LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

LEWIS PR is a global communications agency that’s intuitive, innovative and international. In addition to traditional media and analyst relations, LEWIS specialises in social media, digital marketing and creative services. It works with organisations to implement integrated communications programmes on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, travel, technology and telecom. LEWIS has more than 30 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, Munich, San Francisco and Singapore.

About The Singapore Tourism Board 
The Singapore Tourism Board is an economic development agency for one of Singapore’s key service sectors – tourism.  The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore.   The STB aims to differentiate Singapore as a destination through the “YourSingapore” brand, delivering on Singapore’s promise to provide a concentration of multi-faceted and user-centric travel experiences as well as positioning the destination as one that is future-facing and inspiring; one where visitors are invited to make their virtual experience of Singapore a reality.