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Leading sandwich chain, Pret A Manger, selects LEWIS PR to be its new global PR agency

Thursday, January 20th, 2011

One of the world’s most innovative sandwich chains, Pret A Manger, has chosen LEWIS to be its new global PR agency, covering corporate, consumer and social media communications.

Pret, which is 25 years old in 2011, has been one of the fastest-growing UK-based food retailers. It now has over 240 shops across the UK, the USA and Hong Kong. LEWIS will be helping to build the Pret brand further around the world and preparing the chain for its 25th birthday.

LEWIS will also be advising on and running Pret’s social media channels, ensuring that they reflect strong customer loyalty, the innovative Pret products and the great team personalities helping customers in all of the Pret shops.

Apart from the delicious sandwiches and salads made freshly in each shop every day, Pret is perhaps best known for supporting charities in the UK, US and Hong Kong by giving free food at the end of each day to help those less fortunate. During 2010 alone, Pret gave away over 1.7 million meals to the homeless.

Paul Charles, COO at LEWIS PR, commented: “Pret is one of the most innovative food brands around the world. It has been a mainstay of our lunchtimes for the last 25 years and has ambitious plans to grow even further over the next 25. We are delighted to be working with such a global, successful superbrand.”

Alex Dower, Brand and Strategy Director, Pret, added: “Pret is embarking on its next stage of expansion and we wanted an agency that could help us grow globally. The LEWIS team will be raising awareness not just about our fresh food but also about our new shops, the Pret Foundation Trust and our 25th birthday. We look forward to a great partnership.”

For more information about Pret, please go to pret.com For more information about LEWIS, please go to lewispr.com

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Quotes

“Pret is one of the most innovative food brands around the world. It has been a mainstay of our lunchtimes for the last 25 years and has ambitious plans to grow even further over the next 25. We are delighted to be working with such a global, successful superbrand.”

“Pret is embarking on its next stage of expansion and we wanted an agency that could help us grow globally. The LEWIS team will be raising awareness not just about our fresh food but also about our new shops, the Pret Foundation Trust and our 25th birthday. We look forward to a great partnership.”

About LEWIS PR

LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

Pret A Manger opened in London in 1986. Using natural ingredients and avoiding preservatives and obscure chemicals is sacred to Pret. Sandwiches are freshly made throughout the day in each and every Pret kitchen. Pret currently has about 240 shops, the majority in the UK, with shops in the USA and Hong Kong.

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