LEWIS PR Launches Automated Evaluation Tool
LSCORE responds to market need for more precise and comprehensive measurementTuesday, August 16th, 2011
Global communications agency LEWIS PR today unveiled LSCORE, a customizable measurement application drawing upon LEWIS’ proprietary assessment methodology. LSCORE charts key performance indicators (KPIs), visualizing progress against communications goals related to volume, depth, sentiment, engagement and conversion. Tailored for each client, LSCORE provides a single dashboard view of progress within both traditional and social channels.
For years, PR has been measured on the basis of coverage volume, tone and reach. More recently, the focus has switched to measuring engagement. But as adoption of web analytics has grown, and the need has emerged for meaningful metrics that demonstrate the business impact of PR and social media, it has become important for PR to be assessed in terms of conversions too. LSCORE wraps all these dimensions of measurement into a single application, even visualizing data from Google Analytics, URL shortening applications and popular monitoring services.
In addition to automated visualizations, LSCORE furnishes a framework for setting objectives across each channel, and within each category of measurement. A built-in planning module helps internal teams and client contacts set jointly agreed and realistic goals. It includes a range of templates to accommodate a wide variety of KPI categories, from coverage level goals, to share of voice measures, to sentiment objectives.