LEWIS PR Expands Social Media Team with Appointment of New Digital Strategist
Leading digital strategist Heleana Quartey joins from Burson-MarstellerThursday, August 9th, 2012
LEWIS PR, the global digital communications agency, has expanded its award-winning digital team with the appointment of Heleana Quartey as Digital Strategist.
Heleana brings more than 10 years of PR and digital experience and was formerly a senior associate at Burson-Marsteller, where she specialized in social media. She developed campaigns for clients including Shell, HP and Sony Ericsson and played a key role as social media manager for the Cannes-Lion award-winning Royal British Legion campaign, “2 Minute Silence” for Remembrance Sunday.
Based in LEWIS’ headquarters in London, Heleana will be responsible for advising clients on digital strategy, executing digital campaigns, overseeing community management and managing the UK social media team.
“Heleana brings a wealth of relevant experience, ideas and energy and we are delighted welcome her to the team,” said Elizabeth Littlewood, Head of UK at LEWIS. “She has an admirable track record of integrating media relations and social channels together to advance her client’s campaigns. She will be instrumental to our growing success and continuing to achieve award-winning results.”
LEWIS recently won the Best Use of Video accolade at the Corp Comms Digi Awards 2012 for its ‘2020 vision windscreen of the future’ video for Autoglass. The company was also ranked in the top 10 most engaging PR Agencies using Facebook in a Sociagility Study last month.
“LEWIS’ creativity and team spirit is clear from the outset and I’m excited to be part of it,” said Heleana Quartey. “It is great to see social at the heart of the business and how LEWIS develops integrated PR campaigns, uses innovative video content and encourages the next generation of Digital Champions in the company to embrace all things social.”
Heleana joined LEWIS on Tuesday, August 7, 2012, and will report to Head of Content, Keith Beech.