Kupambana Links the Worlds of Creativity and CommunicationsWednesday, November 28th, 2012
Kupambana, a not-for-profit foundation to champion the visual and creative arts, will be launched today by Culture Secretary Maria Miller.
Its name comes from a Swahili word meaning “to fight for what you believe in”. The foundation has a variety of goals, including:
- Sponsoring students at graduate and post-graduate level
- Researching the economic contribution of the creative arts
- Comparing British creativity with that around the world
- Broadening the link between business and academia
- Identifying creative arts applications in communications
The Foundation will partner with academic institutions around the world and will base its research centre in London at Chelsea College of Art and Design.
Kupambana is already funding student showcases including catalogues and exhibitions. The two organisations are also partnering to develop creative education for communications professionals.
Additional partnerships will be announced in the coming months.
The goal of the Foundation is simple – to bridge the gap between the creative arts and industry. This will push the boundaries of both sides.”