Kupambana Links the Worlds of Creativity and Communications

Wednesday, November 28th, 2012

Kupambana, a not-for-profit foundation to champion the visual and creative arts, will be launched today by Culture Secretary Maria Miller.

Its name comes from a Swahili word meaning “to fight for what you believe in”. The foundation has a variety of goals, including:

  • Sponsoring students at graduate and post-graduate level
  • Researching the economic contribution of the creative arts
  • Comparing British creativity with that around the world
  • Broadening the link between business and academia
  • Identifying creative arts applications in communications

The Foundation will partner with academic institutions around the world and will base its research centre in London at Chelsea College of Art and Design.

Kupambana is already funding student showcases including catalogues and exhibitions. The two organisations are also partnering to develop creative education for communications professionals.

Additional partnerships will be announced in the coming months.

The goal of the Foundation is simple – to bridge the gap between the creative arts and industry. This will push the boundaries of both sides.”


    George Blacklock, Dean of Chelsea College of Art and Design, said; “At a time when funding for students pursuing a career in the creative arts is so challenging, the work of the Kupambana Foundation is vital. It will bring exposure and experience for some outstanding young artistic talent – and change the way communicators use creative content.”

    Rt Hon Maria Miller MP, the Secretary of State for Culture, Media and Sport said: “I’m delighted to see this new link between arts education and the creative industries. Both are world-class and we should be proud of the contribution they make to our reputation globally.”

    Chris Lewis, CEO at LEWIS PR and founder of Kupambana said, “The communications industry is changing fast. New digital channels enable new ways of communicating. The key to success is digital content that is creative, quick, polished and timely. This is likely to come from better and more plentiful graphics, photography, illustration, and videography.

    About LEWIS PR

    LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has 28 offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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