BELMONT, Calif – Actiance (www.actiance.com), helping organizations benefit from new forms of communications and collaboration, today announced integration between its Socialite platform and Salesforce.com through a connector delivered by Actiance. Socialite is the first social media enablement platform to incorporate CRM data from Salesforce. As a result, employees can account for and monitor sales discussions happening across social media channels and tie each communication to follow up recorded in Salesforce.
Socialite helps employees share pre-approved content, ensure authenticity of voice, measure impact and increase engagement across social media channels. The platform includes a robust analytics engine that allows managers to analyze the impact of the