The Principal Financial Group® Chooses Actiance to Provide Social Media Monitoring Platform
Wednesday, March 7th, 2012
BELMONT, Calif – Actiance (www.actiance.com), helping organizations benefit from new forms of communications and collaboration, today announced that The Principal Financial Group® (NYSE: PFG) has deployed its Socialite platform to help meet regulatory requirements that allow the firm’s financial professionals to use social media for business purposes. The Principal® is a global investment management leader, offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance.
To ensure compliance with various regulatory requirements, The Principal sought a single platform that would be able to handle the needs of home office and field-based representatives. The solution needed to monitor social media conversations of representatives with clients and prospects, including traffic originating from a multitude of devices. After an extensive Request for Proposal (RFP) process, The Principal chose Actiance’s Socialite platform for its device-agnostic approach and monitoring capabilities. The solution met the requirements for monitoring and archiving conversations from a PC, Mac, tablet or smartphone.
Socialite provides granular control for social networking sites, including the specific ability to manage access and content shared across 200 features on Facebook, LinkedIn and Twitter. Socialite logs conversations and content, captures posts, messages and commentary in context, and provides for the export of data to an archive for post review and retention.
“The wide adoption of social media, in conjunction with FINRA regulations and other guidance from regulators, has sparked a variety of changes for The Principal and the financial services industry as a whole,” said Chad Oppedal, Assistant Director, Compliance, for The Principal Financial Group. “The number of social media options available, the geographic dispersal of our reps, and the fact that each individual can use a variety of hardware and communication tools to interact with clients, meant that before allowing our reps to use social media, we needed a technology solution to handle our complex regulatory needs while effectively enabling our reps to take advantage of new ways to connect with their clients. Socialite from Actiance meets our needs with its robust, scalable platform.”
“Social media adoption in financial services firms is now being driven by individual users who are seeing real results from their engagement – the underlying foundation to usage is clearly an adherence to regulatory guidelines,” said Sarah Carter, Vice President of Marketing at Actiance. “Socialite gives our customers, such as The Principal Financial Group, a competitive edge by allowing financial professionals to harness the potential social media offers to attract and retain new clients, while meeting the guidelines laid down by regulators.”
Actiance helps organizations manage, secure and ensure compliance across unified communications, collaboration and Web 2.0 applications such as blogs, wikis and social networks. Actiance’s award-winning platforms are used by 9 of the top 10 US banks and 284 FINRA regulated firms globally.
The Actiance platform allows organizations to gain visibility of applications in use, apply usage and content policies, ensure compliance and gain valuable insights across the communications and collaboration channels in use. Actiance supports all leading social networks, unified communications and collaboration providers and IM platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!, AOL, Skype, Cisco, Microsoft, Jive and IBM.
Actiance is headquartered in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.
About the Principal Financial Group
The Principal Financial Group® (The Principal ®) is a global investment management leader offering businesses, individuals and institutional clients a wide-range of retirement services, insurance solutions and asset management through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $335 billion in assets under management and serves some 18 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.