Actiance Integrates with Salesforce.com to Help Companies Track and Monetize Social Media Conversations
Socialite leverages power of leading CRM tool to bring social interaction to the sales cycle while remaining compliant to various regulatory bodiesTuesday, July 17th, 2012
BELMONT, Calif – Actiance (www.actiance.com), helping organizations benefit from new forms of communications and collaboration, today announced integration between its Socialite platform and Salesforce.com through a connector delivered by Actiance. Socialite is the first social media enablement platform to incorporate CRM data from Salesforce. As a result, employees can account for and monitor sales discussions happening across social media channels and tie each communication to follow up recorded in Salesforce.
Socialite helps employees share pre-approved content, ensure authenticity of voice, measure impact and increase engagement across social media channels. The platform includes a robust analytics engine that allows managers to analyze the impact of the distributed content within their network and measure the results on sales and network growth. The integration with Salesforce ensures Actiance can provide customers with a complete set of metrics across these two platforms to evaluate current sales programs, highlight top performing employees and identify best practice approaches that can be implemented company wide.
Socialite provides organizations with the ability to empower users in their usage of social media, from the provisioning of appropriate content to the measurement of resulting effects from that content. Through the tracking of key connections, users can focus on those friends or followers who are of particular importance to them. Users can utilize a pre-populated content library to share with their network, or distribute their own content knowing that this is run through a compliance workflow to protect the individual and the organization.
Key features of this new offering include:
• Automatically link Socialite connections to a user’s Salesforce accounts and contacts
• Send Socialite activity to Salesforce when contacts provide feedback or respond to posted content
• Deliver summary reports of social activities from Salesforce contacts
Socialite provides granular control for social networking sites, including the specific ability to manage access and content shared across 200 features on Facebook, LinkedIn and Twitter. Socialite logs conversations and content, captures posts and deletes, messages and commentary in context, and provides for the export of data to an archive for post review and retention.
The Salesforce connector will be generally available on August 31 as a no-cost option for Socialite.