Emailvision lifts the lid on retention email marketing secrets with new dummies’ guide

how-to book reveals the methods, mistakes and measurability of this marketing approach

Thursday, April 29th, 2010

Wiley Publishing, in conjunction with Emailvision, has launched Retention Email Marketing For Dummies® helping brand marketers to improve customer loyalty and increase sales.

The handbook turns the email service provider’s extensive experience, gained through its work with more than 2,000 brands globally, into seven short chapters of practical advice.

For a limited time only, marketers can claim a free copy of the book by visiting the Emailvision website.

Email plays an important role in marketing strategies and no more so than in customer loyalty schemes. Recent figures show that email now accounts for 17 per cent of digital marketing spend, up from 14 per cent last year[1].

Areas covered range from how to build retention email strategy to the common pitfalls, as well as offering advice on delivering and maintaining targeted customer communications.

The guide has been published as part of the For Dummies series, which offers easily-recognisable reference guides and turns complex subjects into plain English.


[1] The fourth annual Email Marketing Industry Census 2010, published by eConsultancy. Based on the findings of a survey of almost 900 digital marketers.

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Nick Gold, regional manager Northern Europe at Emailvision

“We’re always looking at ways we can boil email marketing best practice down to the key facts to help marketers achieve better results from campaigns. The Dummies Guide demystifies the more intimidating terms, explaining techniques such as transactional email and life-cycle automation in step-by- step, bitesize chunks.”

About Emailvision

Founded in 1999, Emailvision has grown to become the global market leader in software as a service for email marketing.  The Emailvision mission is to provide excellence in software & service for our clients to reach their email marketing goals.

The Emailvision software service, Campaign Commander™, has become the industry standard email marketing tool for eCommerce and publishing. Emailvision has over 4500 users worldwide.

Campaign Commander™ is used by marketers worldwide to plan, design, deliver and analyze their email marketing campaigns. This software service allows marketers to execute advanced tactics with minimal technical skills.

In 2009, Emailvision delivered over 24 Billion messages on behalf of 2000 clients and achieved a record 96.5% delivery rate. This quality of service is driven by over 10 years of research and development in global email delivery and deliverability.

In addition to its pioneering technology platform, Emailvision offers a global network of support and professional services. Passionate account managers provide clients with best practice advice, training and professional services.

The company has a growing staff of over 240 and offices in the major international markets including the USA, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia, Spain and Italy. Emailvision is listed on the NYSE Alternext stock exchange.

About Emailvision (www.emailvision.co.uk)

Founded in 1999, Emailvision has grown to become the global market leader in software as a service for email marketing.  The Emailvision mission is to provide excellence in software & service for our clients to reach their email marketing goals.

The Emailvision software service, Campaign Commander™, has become the industry standard email marketing tool for eCommerce and publishing. Emailvision has over 4500 users worldwide.

Campaign Commander™ is used by marketers worldwide to plan, design, deliver and analyze their email marketing campaigns. This software service allows marketers to execute advanced tactics with minimal technical skills.

In 2009, Emailvision delivered over 24 Billion messages on behalf of 2000 clients and achieved a record 96.5% delivery rate. This quality of service is driven by over 10 years of research and development in global email delivery and deliverability.

In addition to its pioneering technology platform, Emailvision offers a global network of support and professional services. Passionate account managers provide clients with best practice advice, training and professional services.

The company has a growing staff of over 240 and offices in the major international markets including the USA, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia, Spain and Italy. Emailvision is listed on the NYSE Alternext stock exchange.

About For Dummies

Making Everything Easier - With more than 200 million books in print and more than 1,600 titles, For Dummies is the most widely recognised and highly regarded reference series in the world. Since 1991, For Dummies has helped millions make everything easier.

Now, Dummies.com is bringing the how-to brand you know and trust online, where you’ll find our proven experts presenting even the most complex subjects in plain English. Whether that means directions on how to hook up a home network, carve a turkey, knit your first scarf, or load your new iPod, you can trust Dummies.com to tell it like it is, without all the technical jargon.

Each and every day, the how-to videos, illustrated step-by-steps, and articles on Dummies.com are helping customers turn “I can’t” into “I can.”

Dummies.com. Making everything easier… online.

If you’d like to learn about the history of the For Dummies brand, visit The For Dummies Success Story.

The For Dummies series is proudly part of the John Wiley & Sons stable of educational and reference books.

Read more: http://www.dummies.com/about-for-dummies.html#ixzz0leByLNfQ

  • kathyhill
    email marketing is really a great strategy to promote your products to your customers and to keep them updated.

    MailChimp Review
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