« Email, social media and the art of storytelling
Emailvision announces first half 2010 results »

Filofax chooses Emailvision for global digital marketing push

personal organiser brand set to launch a new product and fashion newsletter

Thursday, May 20th, 2010

Filofax will deploy Emailvision’s email marketing solution Campaign Commander™ as the international retailer looks to maximise campaign revenues and bolster brand loyalty online and in store.

The retailer has a strong digital presence and the ability to integrate social media channels such as Twitter and Facebook into ongoing email campaigns is essential. Campaign Commander supports the sharing of email promotions, offers and newsletters via Social Networks. Additionally it can help identify and track top influencers in mailing lists.

Additionally, the on-demand email marketing platform offers Filofax an intuitive user interface, which is easy to use and replaces an existing bespoke in-house solution. It will also help the retailer to identify new marketing segments within existing customer data sets and to build lists based on demographic and behavioural characteristics.

It was Emailvision’s support and service teams on the ground in the seven markets Filofax operates across that proved decisive in the retailer’s decision to partner with Europe’s largest email service provider. In addition to the UK Filofax also has subsidiaries in France, Germany, US, Italy, Denmark and Sweden.

Filofax UK will be launching a new Product and Fashion edition of its newsletter to be split by gender when it goes live in May. The newsletter will feature amongst other things special offers and discounts for online customers. It will also encourage customers to contribute their personal Filofax stories while showing them some of recent conversations other customers have had on Facebook et al.

  • Share

Quotes

“We have a very loyal customer base of highly engaged brand advocates. As such retention-based marketing has played a significant role in our online strategy to date,” said Jess Stephens, Group eMarketing Manager at Filofax. “Building on that we want to understand our customers even better than we do already.

“That data has always been there, however putting it inside our solution will make it far more accessible and simpler to segment,” said Nick Gold, regional manager, Northern Europe at Emailvision. “Personalising campaigns will improve the relevancy and help Filofax to achieve higher campaign revenues.”

About Emailvision

Founded in 1999, Emailvision has grown to become the global market leader in software as a service for email marketing.  The Emailvision mission is to provide excellence in software & service for our clients to reach their email marketing goals.

The Emailvision software service, Campaign Commander™, has become the industry standard email marketing tool for eCommerce and publishing. Emailvision has over 4500 users worldwide.

Campaign Commander™ is used by marketers worldwide to plan, design, deliver and analyze their email marketing campaigns. This software service allows marketers to execute advanced tactics with minimal technical skills.

In 2009, Emailvision delivered over 24 Billion messages on behalf of 2000 clients and achieved a record 96.5% delivery rate. This quality of service is driven by over 10 years of research and development in global email delivery and deliverability.

In addition to its pioneering technology platform, Emailvision offers a global network of support and professional services. Passionate account managers provide clients with best practice advice, training and professional services.

The company has a growing staff of over 240 and offices in the major international markets including the USA, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia, Spain and Italy. Emailvision is listed on the NYSE Alternext stock exchange.

  • Well, I think its a good thing they did. I'm just wondering what benefit they can get from it anyway.
blog comments powered by Disqus