Scott Thomson, managing director, Fitflop Ltd commented: “As the market leader in health and wellbeing footwear, Fitflop recognised the importance of offering its full collection online and direct to the consumer. Venda has delivered a well-managed and flexible solution that we have been able to customise heavily to suit our brand. At the same time, we’ve benefited from the transactional scalability that a best-of-breed platform can deliver.”

“I’m impressed with the support and service that Venda delivered throughout the site build, and am looking forward to working with the Venda team to drive incremental revenue through the value-add initiatives that it delivers as part of the service. We hope our customers will be as excited as we are about this step forward.”

Eric Abensur, Group CEO at Venda added: “A brand’s self-awareness and image are key when delivering a successful ecommerce offering. It is of paramount importance to make sure this is right first time and to create a site that not only visually appeals to the consumer and encourages brand loyalty, but also performs to deliver an exceptional customer experience. I believe Venda delivers the best value in the marketplace, and I am pleased to have made this a reality for Fitflop; we are confident its UK success will lead to greater international expansion.”

Venda’s highly flexible on-Demand eCommerce platform shatters the economics, risks, and complexity traditionally associated with deploying world-class eCommerce sites. The model provides tremendous cost savings and efficiencies not possible with traditional “build” or “buy and build” approaches. Venda has recently released a white paper ’10 tactics for online store profitability’, to download this please visit: http://www.venda.com

About Fitflop Ltd

Fitflop footwear was launched in Spring 2007 after a collaboration between biomechanists Dr David Cook and Darren James (of London South Bank University)  and Marcia Kilgore (Founder of Bliss spas and Soap & Glory cosmetics). Designed to help busy women squeeze more exercise into their hectic schedules, Fitflop’s Microwobbleboard technology increases muscle activation during every step and can reduce shock and instantly relieve plantar foot pressure. Fitflop footwear carries the APMA’s Seal of Acceptance and is recognised by leading medical and health professionals around the globe. Winner of the 2009 Footwear Plus Design Excellence Award, Fitflop has sold over 6 million sandals, boots and slides in 48 countries worldwide. For wearer reviews visit www.fitflop.com