ANAHEIM, CA –  ZyXEL Communications Inc., a leading provider of secure broadband networking, Internet connectivity and routing products, today added a ZyXEL Channel Incentive Program (CIP) that offers increased benefits to ZyXEL’s authorized channel partners.

Eligible ZyXEL channel partners who participate in this loyalty-based reward program will receive an American Express® reloadable reward card. The reward card will be loaded with funds earned by the partners through the CIP, and may be used anywhere American Express® Cards are welcomed in the US and Canada with limited exceptions. This program is only open to ZyXEL authorized partners and direct market resellers in the US.

The program includes a special cloud-based portal for participants to monitor and track their accumulated rewards. Promotions sponsored by ZyXEL will be monthly, quarterly or yearly. Each new promotion will have different requirements and incentive amounts, and will be announced through ZyXEL’s partner website and via emails.

For more details on how to participate in this program, ZyXEL partners can call 1.800.255.4101 or send email to partner@zyxel.com.

ZyXEL’s three-tier partner program provides VARs with the tools and resources necessary to create and sell networking solutions specifically designed to meet the needs and budgets of the mid-market. In addition to the reward program, it also includes a beta test program, incremental product discounts at distribution, priority access to tech support, dedicated field sales representatives, access to technical training and certification programs, a wide array of sales and marketing tools and many other benefits.